For advertisers and agencies
Attention with purpose
View to Clean is a purpose-led attention channel. Members choose to spend time with your brand, every step is verified, and every step removes ocean plastic in your name.
Attention that does some good
Most advertising asks for attention. View to Clean earns it, proves it, and turns it into impact you can talk about.
Purpose-led attention
Members open One Sky to do something good. They choose to give your brand their time, in a positive moment, and your brand is what makes their impact possible.
Verified completion
Every step is checked on our servers before it counts. Real people, one account per device, and you only pay for steps members actually complete.
Impact in your name
Every completed step removes ocean plastic with Seven Clean Seas, recorded against your campaign and credited to your brand.
Every step verified, every step counted
A View to Clean has three steps. Members choose each one, you pay for each one they complete, and each one removes ocean plastic.
- 1
View your advert
Three slides of your choice, each on screen for 10 seconds, timed on our server.
1 bottle of ocean plastic removed
- 2
Visit your website
Members who want to know more choose to visit. Every visit is tracked on our server.
+3 bottles of ocean plastic removed
- 3
Subscribe to your emails
Members who like what they see join your list with their explicit consent. Verified emails come to you by API or webhook.
+8 bottles of ocean plastic removed
A completed View to Clean removes 12 bottles (180 g) of ocean plastic, credited to your brand.
Impact in your name, and claims you can stand behind
Every step a member completes is recorded against your campaign in our impact ledger, and the ocean plastic it funds is removed by Seven Clean Seas. You get the figures, and the words to use them accurately.
- A contribution you can report in your sustainability, ESG or CSR reporting.
- Clear wording for your own channels: what your campaign funded, with whom, and how much.
- Never “plastic neutral” or offsetting. Just an honest account of real impact, which is what UK green claims rules expect.
One block, founding brand price
£2,950 buys 1,000 completed View to Cleans
180 kg
of ocean plastic removed (12,000 bottles)
4 blocks, £11,800: 4,000 completed View to Cleans, 48,000 bottles, 720 kg of ocean plastic removed.
“Our campaign with One Sky funded the removal of 720 kg of ocean plastic with Seven Clean Seas.”
Your budget works three times
1
For your brand
Real attention, website visits and opted-in subscribers, from people who chose to engage.
2
For the ocean
Ocean plastic removed with Seven Clean Seas for every step completed, in your name.
3
For communities
A share of every campaign goes to the clubs, charities and community groups your audience supports.
Who you reach
Adults in the UK building greener habits: logging journeys, refills and plastic-free choices, and joining One Sky through the clubs, charities and workplaces they care about. People who chose to be there, in a moment when they're doing something good.
Built for advertisers and media buyers
Buy in blocks
Prepay in blocks of £2,950, at our founding brand price. Your campaign stops when your blocks are spent, so there are no surprises.
Set your flight
Choose a start date and an end date. You go live on your start date once your adverts pass review and your blocks are paid, and run until your blocks are spent or your end date, whichever comes first. Anything unspent at your end date rolls into your next campaign or is refunded, your choice.
Target who you want
Choose by age range, gender and area, from members who choose to share them.
Leads where you need them
Verified subscribers sent straight to your email platform or CRM by API or webhook.
Reports you can use
Views, visits, subscribers and ocean plastic removed, from a ledger that records every action.
A brand-safe setting
Every advertiser passes an ethical review. We never accept advertising for gambling, alcohol, tobacco or vaping, weapons, high-cost credit, petrochemicals, AI deepfake technology, or anything hateful or connected to proscribed groups, so none of it appears beside your brand.
Privacy built in
You never see a member’s name or phone number. An email reaches you only when a member chooses to subscribe. Members are adults.
Become a founding brand
We're launching View to Clean with a small number of founding brands. Tell us about your campaign and we'll plan your blocks, your flight and what your impact could be.
Get in touchNot an advertiser? For individuals · For organisations